Running a new veterinarian clinic can be a rewarding experience, but starting and growing that business can be stressful both mentally and financially. Here are a few things you can do to save some money and keep stress to a minimum while you are growing your veterinarian practice and client base.
Buy Your Equipment Used
An excellent way to keep your costs down while building up your newly opened veterinary clinic is to buy used veterinary supplies whenever possible. You can save quite a bit of money on used equipment that has been refurbished for optimal performance, which means you won't sacrifice quality just because you're getting an impressive discount. Here are a few used items you can expect to find for sale:
You may be able to get an even deeper discount for the equipment you need if you can buy several pieces at once in a bulk package.
Limit Your Operating Hours
Another easy way to save some money while building up your clinic clientele is to limit your operating hours for the first few weeks or months that you're in business. By maintaining part-time hours, you'll save money on everything from employee expenses to power costs while building brand recognition and creating a client base that justifies full-time hours. Consider opening your clinic in the morning hours a few times a week and the evening hours the opposite days so you can accommodate your community's schedules and needs.
Rely on Referral Advertising
Instead of spending your money on radio, newspaper, and other forms of advertising to generate buzz about your new clinic, rely on referral advertising as much as possible. Offer your initial clients discounts off their future visits in exchange for referring their friends and family to your clinic. Give your clients business cards with unique number codes on them that can be used to keep track of the referrals and discounts as time goes on. Your clients can give the cards out to people they know, who can then bring the cards in during their initial appointments for a small discount themselves and a small discount for their referrer.
Making use of these tips and tricks should help ensure that you don't end up breaking the bank as you grow your business into a profitable endeavor. You should find the overall process to be more convenient and efficient too.
Share1 March 2017
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